Vision
To be recognised as the reference resort in Sicily for those seeking authentic, sustainable luxury deeply rooted in the territory.
Development project · Sicilian Coast
Karabos
Sicily Luxury Resort
An oasis of authentic luxury on the Sicilian coast
5-star hotel · 80 rooms and suites
Sicilian coast · Resort concept
1 · Executive Summary
A 5-star hotel where luxury becomes territory
Karabos Sicily Luxury Resort will be a 5-star hotel located in a privileged position on the Sicilian coast. The resort will stand out for its ability to blend refined, contemporary luxury with the authentic cultural, historical and natural richness of Sicily.
The goal is to attract a demanding international clientele, offering an immersive and personalised experience, with a strong commitment to environmental sustainability and the valorisation of the local community. The break-even point is expected by the third year of operation.
"The name Karabos — from the Greek, sacred scarab — evokes regeneration, protection and rebirth: a symbol of transformation and continuity, rooted in the history of the Mediterranean."
5-Star
80 Rooms & Suites
Spa & Thermal Baths
3 Restaurants & Bars
80Luxury Rooms
& Suites
& Suites
100Employees
planned
planned
3rdYear of
break-even
break-even
2 · Market and Context Analysis
Sicily, one of the most sought-after destinations in the Mediterranean
The island is known for its beaches, its UNESCO heritage — Valley of the Temples, baroque cities — Mount Etna and its renowned gastronomy. Luxury tourism is growing, with travellers seeking authentic and sustainable experiences.
Trends
Increasing demand for experiential tourism, wellness, food and wine and responsible tourism. Luxury travellers favour privacy, exclusivity and personalised services.
Couples
Seeking a romantic and exclusive escape, with private services and intimate atmospheres.
Affluent Families
Looking for a luxury holiday with activities designed for all ages.
Business Travellers
Looking for a prestigious location for retreats, meetings and private conferences.
Culture Enthusiasts
Interested in history, archaeology and gastronomy, with tailor-made itineraries in the area.
Differentiation
Authenticity: deep integration of Sicilian culture into every aspect of the experience. Sustainability: concrete and visible commitment to eco-friendly practices. Innovation: use of technology to personalise the guest experience.
3 · Vision, Mission and Positioning
Authentic luxury, rooted in the territory
Mission
To offer an unforgettable stay experience that combines the elegance of contemporary design with the warmth of Sicilian hospitality, exceeding guest expectations and contributing positively to the community and the environment.
Positioning
An exclusive luxury oasis offering an authentic immersion in Sicilian culture, with impeccable service and an eco-responsible soul.
4 · Offering & Services
Accommodation, dining, wellness and experiences
Eighty luxury rooms and suites, with design evoking the colours and materials of the Sicilian landscape: local ceramics, natural fabrics, wood. Each room will offer views of the sea or the Mediterranean gardens.
Sea View Rooms
Bright spaces with a private terrace overlooking the blue Mediterranean, handcrafted furnishings and Sicilian ceramic details.
Mediterranean Garden Suite
An immersion in greenery, among citrus trees and island scents, with a separate living area and spaces designed for relaxation.
Panoramic Suites
The most exclusive accommodations of the resort, with generous surfaces, absolute privacy and a 180° view of the coast at sunset.
Dining
Sicilian flavours, international outlook
Three gastronomic souls, one philosophy: local raw materials, zero-mile ingredients, contemporary technique and authentic hospitality.
Il Gattopardo
Sicilian cuisine reinvented with zero-mile ingredients and international influences. A tasting journey that changes with the island's seasons.
Gourmet Restaurant
La Vucciria
A more informal experience, dedicated to traditional dishes and local wines, among conviviality and family recipes.
Trattoria
Etna Lounge
Signature cocktails, Mediterranean mixology and breathtaking sunset views, accompanied by small plates and live music.
Bar & Sunset Lounge
Spa & Wellness
Thermae Karabos
A wellness sanctuary inspired by the ancient Greek and Roman baths, where Mediterranean rituals become treatments.
Treatments based on local natural products — olive oil, citrus fruits, sea salt — in a journey through water, heat and silence.
- Thermal pool with panoramic sea views
- Finnish sauna and traditional hammam
- Signature rituals based on Sicilian olive oil and citrus fruits
- Private treatment rooms for couples
- Multi-day wellness programmes with nutritional advice
Thermae Karabos · Mediterranean rituals
Activities and Experiences
Sicily, tailor-made
A dedicated concierge will design private and unique itineraries, inside and outside the resort.
Cultural
Private tours of the Valley of the Temples, Sicilian cooking classes, tastings in historic wineries and visits to baroque towns.
Marine
Private boat excursions, guided dives, sunset sailing and days dedicated to discovering the most secret coves.
Nature
Guided excursions on Mount Etna, trekking in nature reserves and Mediterranean wildlife observation with expert guides.
Events
Live music evenings, art exhibitions by local artists, exclusive weddings and corporate retreats in private locations.
5 · Financial Analysis
Investment structure and projections
A financial plan built on a premium positioning, with diversified revenues and rigorous control of operating costs.
€250
Estimated RevPAR
Average revenue per available room, consistent with the premium positioning.
€350
ADR · Average Daily Rate
Premium positioning consistent with the international luxury segment.
60% → 75%
Occupancy rate
From the first year of operation, with expected growth by the fifth year.
3rd year
Break-even point
Break-even expected by the end of the third year of operation.
Funding sources
- Equity capital
- Bank loans
- Potential private investors
- Regional grants for sustainable tourism
Additional revenues
- Dining — three outlets
- Spa and wellness programmes
- Private activities and excursions
- Events, weddings and corporate retreats
Cost analysis
- Strategic management of fixed costs: staff, maintenance
- Variable costs: utilities, supplies
- Focus on energy efficiency and waste reduction
6 · Marketing and Sales
The Karabos brand: luxury, authenticity, sustainability
The "Karabos" brand — from the Greek "karabos", sacred scarab, symbol of regeneration, protection and rebirth — will communicate luxury, Sicilian authenticity and sustainability.
Digital Marketing
- Website: SEO-optimised, with a direct and user-friendly booking system.
- Social Media: visual storytelling on Instagram and Facebook, with content showing the beauty of the resort and the territory.
- Email Marketing: targeted campaigns to retain customers and promote special offers.
Traditional Marketing
- PR: collaborations with journalists and luxury travel influencers.
- Trade shows: participation in international tourism fairs (e.g. ILTM, BIT).
- Advertising: placements in luxury and lifestyle magazines.
Sales and Distribution
Direct channels (website) and indirect channels (luxury OTAs, specialised travel agencies, tour operators), with a strategy of selective presence on premium channels.
CRM and Loyalty
Implementation of a CRM system to personalise the experience and a loyalty programme with exclusive benefits for returning guests.
7 · Sustainability and Social Responsibility
A luxury that respects the territory
Sustainability is not a department: it is the way the resort will be designed, built, managed and told.
Energy
Use of solar panels and LED lighting systems.
Water
Rainwater recovery systems for garden irrigation.
Waste
Recycling and composting programme, reduction of single-use plastic.
Materials
Use of local and sustainable building materials.
Employment
Priority to hiring local staff and dedicated training programmes.
Procurement
Purchase of food and artisanal products from local producers.
Culture
Organisation of events that promote Sicilian traditions.
Community
Active involvement of the territory in every phase of the project and management.
8 · Management and Operations
A solid and qualified organisational structure
A team of approximately 100 employees, selected for competence and passion for hospitality, coordinated by an experienced management team.
- Organisational structure: General Manager, Operations Director, Marketing Director, Finance Director and department heads (Food & Beverage, Housekeeping, Spa, Guest Relations).
- Staff: approximately 100 employees.
- Training: continuous training programmes on service standards, sustainability and safety.
- Quality: constant monitoring of KPIs — occupancy rate, ADR, RevPAR, GOPPAR, guest satisfaction — and active management of online reviews.
Management · Hospitality · Service quality
9 · Strategic Planning and Risk Management
SWOT analysis and risk mitigation
Strengths
- Unique position on the Sicilian coast
- Authentic luxury offering
- Strong commitment to sustainability
- Qualified staff
Weaknesses
- Dependence on seasonality
- High operating costs
Opportunities
- Growing demand for sustainable tourism
- Expansion into new markets (wellness, weddings)
Threats
- Fierce competition
- Global economic instability
- Climate change
Risk Mitigation
Actions planned for every scenario
Seasonality
Development of packages and offers for the low season: wellness, events, corporate retreats.
Economy
Creation of a reserve fund and diversification of source markets.
Reputation
Proactive management of online reviews and crisis communication plans.
Operational
Continuous staff training, preventive maintenance plans and rigorous safety protocols.
Photo Gallery
Images of the project
A selection of images that tell the atmosphere and potential of the resort.
10 · Conclusions and Recommendations
A potential leader in Sicilian luxury tourism
Karabos Sicily Luxury Resort has the potential to become a leader in the Sicilian luxury tourism market. Its unique value proposition, combining luxury, authenticity and sustainability, responds to the current and future trends of the sector.
With careful execution of the plan, effective marketing and a constant commitment to excellence, Karabos can not only achieve profitability but also establish itself as a model of responsible hospitality and a reference point for the most demanding travellers.
Authentic luxury
Sustainability
Territory valorisation
Sicilian hospitality